From December 6th to January 6th, Florence undergoes a sophisticated metamorphosis. Florence Lights Up, the seasonal initiative supported by the Ministry of Tourism and prestigious partners like Montblanc, reimagines the city's stone surfaces as a canvas for digital art. This is not merely a holiday display; it is a curated visual laboratory where video-mapping and light installations bridge the gap between historic craftsmanship and contemporary technological innovation.
The festival’s program spans the city's most significant landmarks. Ponte Vecchio serves as the centerpiece with its world-renowned video-mapping, while the facades of Palazzo Vecchio and the Church of San Paolino are transformed into three-dimensional narratives. The itinerary continues through Piazza Santa Maria Novella and the courtyard of Palazzo Medici Riccardi. Beyond the historic core, the project reaches all five city districts, featuring 65 monumental trees and dynamic lighting for the historic gates and Ponte Santa Trinita. The latter now boasts a sophisticated remote-controlled LED system, allowing for a subtle interplay of intensity and color that respects the bridge's architectural integrity.
Loggiato dei Serviti offers an unparalleled vantage point for experiencing Florence Lights Up. Located in the serene Piazza Santissima Annunziata, the hotel is steps away from the dynamic lighting of the Ospedale degli Innocenti and the core installations of the city center. Our establishment provides a sanctuary of "understated" luxury, where guests can retreat after an evening of urban exploration. The combination of our historic setting and the modern brilliance of the festival creates an atmosphere of rare distinction, ideal for those seeking culture and comfort in equal measure.
Discover the luminous side of the Renaissance, book your stay at Loggiato dei Serviti.
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