
Florence prepares to reaffirm its role as the global capital of culture and style with the new cycle of Pitti Immagine events for Autumn 2026 and Winter 2027. For fashion professionals and connoisseurs of beauty, the choice of residence is an integral part of the journey. Loggiato dei Serviti, with its 16th-century architecture overlooking Piazza Santissima Annunziata, offers the understated distinction that international visitors seek: a haven of peace steps away from the dynamic event pulse.
The summer season opens with Pitti Immagine Uomo 110, from June 16 to 19, 2026, the global benchmark for menswear and contemporary lifestyle. This will be followed by Pitti Immagine Bimbo 103 (June 24-25) and Pitti Immagine Filati 99 (June 24-26). These exhibitions transform Fortezza da Basso into an epicenter of textile innovation and future trends. Staying at our hotel allows you to easily reach the heart of the displays while maintaining a privileged distance from the urban bustle.
September shines a spotlight on artistic perfumery and sensory well-being. Fragranze 24 will take place from September 11 to 13, 2026, at Stazione Leopolda, a worldwide reference point for the industry. This edition's theme is "Cura" (Care), a word that holds protection and inquiry, intuition and attitude, a safe haven and a wide creative horizon all at once: from the palette of the iris, the noblest of flowers, come refined fragrances and luxurious textures that care for body and soul. The strategic location of Loggiato dei Serviti facilitates total immersion in this experience, ensuring the comfort of a historical residence at the end of each day.
The winter season opens with Pitti Immagine Uomo 111, from January 12 to 15, 2027, the global benchmark for menswear and contemporary lifestyle. This will be followed by Pitti Immagine Bimbo 104 (January 20-21) and Pitti Immagine Filati 100 (January 20-22). These exhibitions transform Fortezza da Basso into an epicenter of textile innovation and future trends. February continues with Pitti Taste, from February 6 to 8, and Pitti Testo, at Stazione Leopolda from February 19 to 21. Staying at our hotel allows you to easily reach the heart of the displays while maintaining a privileged distance from the urban bustle.
Book your suite for the upcoming Pitti Immagine events.