Florence prepares to reaffirm its role as the capital of culture and style with the new cycle of Pitti Immagine events. For fashion professionals and connoisseurs of beauty, the choice of residence is an integral part of the journey. Loggiato dei Serviti, with its 16th-century architecture overlooking Piazza Santissima Annunziata, offers the understated distinction that international visitors seek: a haven of peace steps away from the dynamic event pulse.
The season opens with Pitti Immagine Uomo 109, from January 13 to 16, 2026, the global benchmark for menswear. This will be followed by Pitti Immagine Bimbo 102 (January 21-22) and Pitti Immagine Filati 98 (January 21-23). These exhibitions transform Fortezza da Basso into an epicenter of textile and tailoring innovation. Staying at our hotel allows you to easily reach the heart of the displays while maintaining a privileged distance from the urban bustle.
February shines a spotlight on culinary excellence and physical expression. Pitti Immagine Taste 19 will take place from February 7 to 9, 2026, celebrating fine food at Fortezza da Basso. Shortly after, from February 20 to 22, the city will host Danzainfiera 20, a cornerstone for the dance community. The location of Loggiato dei Serviti facilitates total immersion in these experiences, ensuring the comfort of a historical residence at the end of each day.
The Pitti Immagine narrative continues in the evocative industrial spaces of Stazione Leopolda. From February 27 to March 1, 2026, Testo 5 will explore the world of contemporary publishing with a unique curatorial approach. The spring season will then be inaugurated by the E-P Summit on April 9, 2026, dedicated to the intersection of fashion and digital technology. We invite you to experience these international dialogues from the aristocratic tranquility of our rooms.
Book your suite for the upcoming Pitti Immagine events.
Discover more.
View all offers 
